China Specialty Coffee Industry Assignment Example | Topics and Well Written Essays - 3500 words

China Specialty Coffee Industry - Assignment ExampleIt is evidently clear from the discussion that the existence and clean survival of an industry lie in its ability to effectively respond to the internal and outdoor(a) influences. It is irrefutable that business organizations strategies mirror their unique responses to the external challenges and opportunities in the environment which, in turn, is facilitated by their internal resources and competencies. This paper will concentrate on the responses of the China specialty coffee industry to the various internal and external influences that it currently faces. Recognizing that this sector can be properly seed through the use of different strategic management tools, this report will be utilizing famous proficiency PEST Analysis for the external environment scanning. Meanwhile, the internal environment will be assessed through the identification of its various stakeholders through the Porters Five Forces Model. The next role will fo cus on the Chinese specialty coffee market responses in the face of social and cultural diversity. This report will thoroughly examine the impact of the social and cultural trends in the industrys strategies while assessing the efficacy if their responses. Lastly, recommendations for improvement will be identified. Gaining the traditional recognition of being a tea country, marketers atomic number 18 aggressively and strategically transforming China into a coffee drinking nation. From its strong preference of jasmine, oolong, green, black, and myriads of other fragrant teas the Chinese mainland is becoming more and more attuned to the easy flavor of the coffee bean, driven by the urban savvy rich and an increasingly wealthy middle class more receptive to Western predilection. The current perception of coffee as a statement of fashion leads to the creation of the China coffee industry. Coffee consumption has always been associated with a general lifestyle which originated from th e Western nations. Thus, the Chinese coffee market is largely concentrated in large cities like Beijing, Shanghai, and Guangzhou and is dominated by adventurous, young, open-minded, affluent, urban consumers.