Trek Bicycles Paper Essay Example | Topics and Well Written Essays - 1000 words

travel Bicycles Paper - Essay sheathWe believe in a better world (TrekBikes, 2012). Trek Bicycles vision is to make the world a better send off by using roulette wheels as a tool. Bicycles are the most efficient contrive of human transportation. Trek Bicycles vision is to contribute to making a world a better place as use of cycles will help to combat climate change, help people to be fitter, reduces dealings congestion, and has many more positive effects. SWOT analysis Swot analysis is an important tool that helps to cautiously evaluate the opportunities and threats (external to the organization) of an organization along with its strengths and weaknesses (internal to the organization) (Griffin, 2011). Following is the Swot Analysis of Trek Bicycles Strengths Weakness Outside of china Trek Bicycles is the biggest bike company (Phillips, 2008). This is the companys biggest strength. Treks main weakness is its pitiful understanding of client demographics. It is unaware of who th eir core consumers are (Johnson, 2008). The company has established itself as one of the scoop bicycle manufacturers and suppliers with great innovative products, eco-friendly bicycle development, dynamic partnerships (Bikes Belong and Bikes Around the Community), efficient dealers and exceptional customer care (Johnson, 2008). Because of the great brand equity that the company has built, it has developed a very aggressive attention style (Johnson, 2008). The brand image of the company is exceptional. Lance Armstrong has been instrumental in given the company a great brand image. By winning Tour De France 7 times he has contributed in demonstrating the prize of Trek Bicycles (Guffey & Loewy, 2010). The company also sponsors/funds other sportspersons and competitions. Human resources are also a study strength of the company. The employees of the company are driven and committed to working towards the companys mission and vision. Trek Bicycles is mainly focused on the mountain bik e segment. Unlike, its competitors it has not tried to dominate all segments of the bicycle market. This has helped trek Bicycles to specialise in a single key area. But Trek has diversified interior the segment to meet the requirements of different customers. It has also expanded into offering various biking accessories, clothes, training, road support, etc (Electric Bikee, 2011). Treks R&D has excellent capability. It manufacturers numerous products in broad product range that are cheap and it achieves this by effectively using its low cost manufacturers (Griffin, 2011). Treks green strategy is other important strength of the company that differentiates it from its competitors and gives a competitive edge. This green strategy not only