eBusiness Models Essay example -- Business and Management Studies

eBusiness ModelsThe modern business world has evolved from the traditional brick andmortar to require companies to develop some form of eBusiness strategyinto their business positions. Ebusiness can be simply defined as theuse of the internet to connect with customers, partners, andsuppliers.(Darwinmag, 1) The advent of eBusiness has not exactly growntradition businesses that has also paved the representation a whole group ofinternet based companies that find the online environment as theprimary market. There are various eBusiness models but this paper volition focus on Business-2-Consumer, Consumer-2-Consumer, andeGovernment. These various models offer both businesses and consumersopportunities to interact that may not have existed before theinternet.B2C BMWUSABMW is a well known luxury railway car manufacturer that prides itselfon building The Ultimate Driving Machine. BMWUSA.com is theinternet website that offers consumers a place to view current models,build and price vehicl es, locate dealers, compare models tocompetitors, and otherwise features that give the customer maintainationabout company and its products. The site is primarily used as aninformation tool for consumers to view the companys model lineup andgather information on events such as car shows and charity events. The site does offer real-time inventory tracking for its CertifiedPre-Owned vehicles but not for new model inventory.The potential buyer is able to view the current model lineup and go tobuild their particular proposition vehicle. Once the specific vehicle is priced,the customer is offered the option to compare their vehicle to otherBMWs or competitor vehicles. The customer is then directed tocalculate financing options. The final shade is sending the customerinquiry to local dealership via e-mail. There are several weaknesseswith the current format as the prices calculated on the website areonly MSRP and does not reflect actual dealer negotiated prices. Another drawback is tha t the customer web experience does not completethe buying process as the customer is mandatory to go to the dealershipto make the actual purchase. Customers are able to make orders viae-mail contact but actual pricing information is rarely inclined via thismedian.Once the consumer has actually ordered a vehicle from a dealership,they are then offered access to the eli... ...ite benefit by retrieving accurate governmentinformation and documents in a single resource. The IRS benefits byreducing the volume of inquiries to the actual offices about thedocuments and other information that is available on the site. SummaryAll of these eBusiness models serve to inform and engage the targetaudience and provide an added level of efficiency to the business,seller, or fashion. The provider of the internet site has a particularagenda whether to promote or inform and these site provide around theclock access to this information. The sites offer information onproduct offerings but also corporat e or agency information likeemployment opportunities. In each case, the site serves to improveefficiencies within the firm to market their particular offerings. ReferencesBMW Homepage, http//www.bmwusa.com , Retrieved November 15, 2004.Darwin Executive Guides,http//guide.darwinmag.com/technology/ebusiness/b2c/ ,Retrieved November 15, 2004.Ebay, http//www.ebay.com . Retrieved November 16, 2004IRS Homepage, http//www.irs.gov. Retrieved November 16, 2004.Rayport-Jawprski. (2003). Introduction to e-Commerce. McGraw-Hill..